AVVA is a Turkish brand in world men’s fashion with original designs and quality approach, aiming towards 25-45 years-old men who prefer pieces that fit every moment of the day, adventurous, cheerful at the same time sophisticated. Adopting the smart casual style, which is the rising trend of men’s fashion, AVVA aims to make men feel stylish and good without restricting their movement area in the rush of daily life. The Serena Group opened up for business in 1992 and has since then brought numerous famous brands to Cyprus, such as US Polo, LC Waikiki, Roman, Pierre Cardin, Serena, Madame Coco and many more. The Serena Group is the group of companies that is biggest in volume, revenue, amount of shops and number of customers. They always choose the best locations for their shops and are constantly on the look out for more exciting franchises to bring to North Cyprus. Serena Group has following shops: LC Waikiki: LC Waikiki – Kyrenia – City Centre LC Waikiki – Nicosia – Dereboyu LC Waikiki – Nicosia – Metropol LC Waikiki – Famagusta – City Centre LC Waikiki – Famagusta – City Mall US Polo Assn: US Polo – Kyrenia – City Centre US Polo – Kyrenia – Cangar Plaza US Polo – Nicosia – Dereboyu US Polo – Famagusta – City Centre US Polo – Famagusta – City Mall Madame Coco: Madame Coco – Kyrenia – City Centre Madame Coco – Kyrenia – Cangar Plaza Madame Coco – Famagusta – City Centre InStreet: InStreet – Kyrenia InStreet – Famagusta AVVA: AVVA – Nicosia AVVA – Famagusta Others: Pierre Cardin – Famagusta Serena Store – Nicosia